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Unit Pricing and Margin Analysis
Do you know which products or services are actually making you money? Unit pricing analysis tells you where to focus — and what to stop doing.
Unit Economics and Margin Analysis for Large NZ Businesses
When you’re operating at this scale, you need to know more than your overall margin. You need to know the margin on each product, service line, or department.
This is unit economics — understanding the profitability of each individual unit of your business. It tells you which parts of the business are driving profit, which are breaking even, and which are quietly losing money.
Why it matters
Some underperforming products or services are worth keeping for strategic reasons — they support the rest of the range, or they’re part of a longer-term plan. But you should be making that decision consciously, with the numbers in front of you, not by default.
Once you have this analysis set up and you’re reviewing it consistently across periods, you can make much more informed decisions about where to invest, what to cut, and where the real growth opportunities are.